Did you know youre more likely to immediately tell all your Facebook friends about the terrible thing Kim Kardashian just said than you are to tweet during the show about [redacted] dying a horrible death on Game of Thrones?
“Content is the cost of entry to relevance in today’s society,” - Gary Vanynerchuk
"Shazam, Twitter and Viggle are all trying to co-opt behavior that is premised on actual human connection and pervert it for corporate propaganda purposes. It’s hard to see how this is going to work, practically speaking. Viggle’s strategy most explicitly betrays the fundamental illogic. If you have to pay us to watch the ads, your business model is broken. You’re better off making the ads so good that we choose on our own to go find them." - Andrew Leonard
An honest look at the reality of the chasm between the root of Social TV behavior and the current experiences offered in the Second Screen market. A great read.
The Nielsen Twitter TV Rating is a new TV ratings stat, primarily based on the tweets each TV show receives. But measuring this isn’t as simple as you may think.
“Good interactive TV has never been about the tech but about the ‘behavioural need’ – bad interactive TV is created by non-creatives and limited by vanilla templates or rely on 3rd party interactions shared across a range of broadcasters.”
Gary Hayes
Dick Costolo talks Twitter and TV at the AllThingsD Conference
“But, once you cut through all the fluff, notice the genuine pros and cons of what the experience is and how it can benefit (or not benefit) that experience. Lots of conversation surrounding this will be “big idea speak” so hone in on the points that are concise and piercing because those tend to be the ones that make the most sense.” - Jameson Brown
Love that quote about Social TV talk.
If the last few years have all been about building compelling mobile-first or mobile-only experiences, the latest trend seems to be bringing those experiences back to the web. (Just look at Instagram!) Anyway, with that in mind, social TV startup Dijit became the latest to follow this lead, with t..
Social TV has planted a flag in American soil. Image: NicolasLoubet/Flickr I read an interesting piece in TechCrunch coined, “Twitter Dominates Live TV
" If you can’t keep up with the chatter, you have a skewed noise-to-sound ratio. Your network may or may not be made of valuable communicators on a given topic, but without real-time curation by Twitter or another source, you are left with a less than stellar experience." - Chris Copeland (CEO of GroupM Next)