"Shazam, Twitter and Viggle are all trying to co-opt behavior that is premised on actual human connection and pervert it for corporate propaganda purposes. It’s hard to see how this is going to work, practically speaking. Viggle’s strategy most explicitly betrays the fundamental illogic. If you have to pay us to watch the ads, your business model is broken. You’re better off making the ads so good that we choose on our own to go find them." - Andrew Leonard
An honest look at the reality of the chasm between the root of Social TV behavior and the current experiences offered in the Second Screen market. A great read.