ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related videos on the short-messaging service—part of a growing wave of tie-ups as TV networks and Twitter hunt for new advertising revenue.
“Fox and Twitter have entered into a partnership to promote the broadcaster’s programs and allow advertisers a way to reach TV audiences as they discuss the shows on the social network.”
Check out this really solid short Documentary on the birth of Social TV and its effect on cable news.
Trident, Fuse TV and Twitter team up for a new Social TV integration.
"I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand ‘likes’ for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted."
More real world advice for brands from Augie:
" social media departments tend to hang on every little detractor event and still focus too much on posting photos designed to get likes rather than to make a brand impression. Most seem not to not understand these efforts have little to no impact on the brand. In part, this is because they are focused on bad metrics that are not tied to business results (such as the number of likes and retweets) and in part because social media departments do not have the power to change what matters most—customer service, product quality, packaging, etc. Right now, many social media professionals are working around the edges rather than at the core where change is needed, …”
How working co-creatively can transform your businesses.
LOVE the idea of group “Data Dives” (that include creatives) for business
The Carr-Benkler wager, seven years later.
Living in the Golden Age of television has a downside: Everywhere you go, it seems as if all anyone wants to talk about is TV. Burning out on the discussion of Girls.
NextGuide, the second screen application created by Dijit, has teamed with USA Networks to sync its service with the channel’s popular TV shows. App users will find a more immersive …
The USA / NextGuide partnership could yield some interesting results.
Twitter has landed its biggest advertising deal to date, reaching a first-of-its-kind agreement with Publicisâ Starcom MediaVest Group worth hundreds of millions of dollars over a multiyear period, according to people familiar with the matter. The
HUGE.