Another TV-focused acquisition for the microblogging social network.
As a part of an effort to encourage users to flock to the site while watching TV, Twitter is currently testing out a new “TV Trending” feature.
Tumblr was nearly as busy as Twitter during MTV’s Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms.
A new app could make it easier for celebrities to see what regular people are saying about them on Facebook — and get them to post more on the site.
Another big step in the “Twitterification” of FB and one with potential Social TV implications.
The company is courting advertising dollars by trying to prove that tweets can drive television ratings and help brands target more engaged viewers
What’s the value of a retweet? Or a follower? Those questions get asked all the time in discussions about social media and advertising — now Twitter is announcing a partnership with Datalogix that should give large consumer packaged goods brands some answers. The basic goal of the progra..
The men and women who steer six of the best TV dramas talk about the challenges of making a show in the Twitter age.
THR: Do you consider Twitter to be complementary or competitive to Zeebox?
Rose: Right now, second screen is like California in the 1800s. There’s a vast amount of open space and no one knows quite where the treasure is buried. Right now I think there is plenty of opportunity, and I don’t think we are running into each other. That said, all the incumbents are looking to create new propositions. The way I see it, Twitter is doing one thing, and the interface looks nothing like Zeebox. It doesn’t have a program guide; it doesn’t interface back in to the TV. People will be looking to add new features, but they are different propositions, and I don’t see major collisions, at least in the near term.
Reports this week of TV commercials finding a place on Facebook may seem like a gamechanger for social media, but Twitter has already made serious inroads on this front.