Throughout the course of several studies, users exposed to TV ads and Promoted Tweets showed 58 percent more purchase intent and 95 percent more message association than users exposed only to TV ads.
In fact, among social media sites, talks that are related to television shows account for a substantial portion of social media activity as a whole. As such, marketers and industry players that are focused on television decided they need to ride along this recent habit among consumers.
As social media continues to grow, it is becoming part of every aspect of our lives. Many document everything they do on social media networks, including their television watching. Many television …
"More specifically, social media has a much higher impact on drawing the so-called “repeaters” to watch more episodes than it does in recruiting “infrequents” to become viewers.
For the regular viewers of a program, there are three factors that are all strongly associated with increasing the probability of viewing a particular program. The first of these is “digital 1 to 1,” which includes text, instant message, and emails – private communications mainly between two people. The second of these is social media — Twitter, Facebook, GetGlue, etc. And the third factor is offline word of mouth conversations.”
It seems reality TV fans haven’t needed much of an incentive to dish about their favorite stars’ antics on “Keeping Up With the Kardashians” and “Love & Hip Hop: Atlanta.”
THE SHARKNADO IS COMING.
Seriously, SyFy’s showing a movie called Sharknado. It’s about a sharknado. Like, a tornado of sharks.
We’re live-Tweeting Sharknado this Thursday night at 9/8c and you should hang with us for all the scientifically accurate meteorological phenomena just kidding shaaaaaaarks.
This is a Social TV experience I can get behind.
Part 1: I’ve made the claim several times that when we research the effects of social media on television there are some lessons to be learned from the Ad world that are not always strictly related to advertising. These lessons provide key insights that should be studied by broadcasters, Apps, research firms and the ecosystem…
The rising popularity of the image in social media has further transformed the way we share our lives with one another. Photos, once slices of a moment in the past — sunsets, cappuccinos, the family vacation — are fast becoming an entirely new type of dialogue.
With more than $350 billion spent annually on TV advertising, there’s an opportunity for social TV to become a huge business in its own right. ;
Social media is very much about keeping up with what’s happening right now — but not everybody consumes live media simultaneously. What happens when you watch a time-shifted sporting event four hours late, but still want to see what your peers had to say in the&