via videonet
The study reported mixed results. As noted in Mercer’s Strategy Analytics blog, one of the app’s most popular features was one of its most basic, namely: to remind users when the TV show was about to start. On the downside, within 10 minutes of the show starting, viewers lost interest in the app, shifting their attention instead toward a “single-screen experience.”
Strategy Analytics also found that some users encountered technical difficulties with audio synchronization. Raising the volume on the TV is one way to improve audio synchronization, but one viewer found the noise overpowering. Losing the connection between multi-screen devices not surprisingly leads to dissatisfaction.