via Mashable
The Boston Bruins Digital Entertainment Network (DEN) essentially functions as a portal to the team’s social presence on sites from Facebook to Pinterest, a gateway to its mobile app, and a home for video and other digital content offerings.
Amy Latimer, the Bruins’ senior vice president of marketing and sales, says the network will help the team provide accessible content for fans as well as create better opportunities for sponsors.
“We believe that this initiative is an innovative new way of doing business in the digital world,” she wrote. “While just about every pro sports team has official accounts/pages on these social networks, we feel we are looking at them more strategically and rolling out initiatives that haven’t been done before. We feel it will ultimately be successful and would not be surprised to see other teams institute similar campaigns in the near future.”
This is a great move for a sports property in theory, but right now The DEN seems a bit too much like a traditional media web page and not like a “Social Portal”.