The currency of social comedy. Good read.
According to a new study commissioned by Comedy Central, what Millennials, especially Millennial men, value most is humor. “Comedy is so central to who they are, the way they connect with other people, the way they get ahead in the world,” an executive from the network’s parent company told the New York Times. “One big takeaway is that unlike previous generations, humor, and not music, is their No. 1 form of self-expression.” But because of the criteria in question, this is more than a simple swap. By choosing funniness as their obsession, young people have raised the social stakes.