While cyber commuting and hashtag carpet bombing the TV Next Summit in Boston yesterday, I was able to take away some good notes. If you care for a full recap of the twitter #TVnext bombs, check my timeline @Stottle.
The conference was sponsored by Hill Holliday Ad Agency.
Mike Sheehan CEO Hill Holiday keynote quotes:
"Fear not being an originator"
"the worst thing for a creative is {the sound of} crickets."
Jesse Redniss of USA Networks Digital gets it.
Lisa Hsia of Bravo gets it too.
Bravo has led the way in experimenting with Social TV and still features no "in social" ads. Bravo will also be integrating social content creation into Real Housewives franchise this summer.
"The future of Social TV is content co-creation" - Lisa Hsia
Trendrr (analytics lab) 2012 is undoubtedly the year of Social TV
Privacy was a continuing theme throughout the conf. "Every tweet puts your brand and rep at risk. ie Roland Martin SB incident"
Actor Chris Gorham "It's not necessary or smart for everyone (actors) to {be on twitter}. It has to come from a genuine place."
Sean Casey CEO of Social Guide "there is something very special happening between TV and twitter."
Tom Yellin "Quality programming matters" - simple, but often forgotten in this space.
Jonathan Kraft of the Kraft family and New England Patriots.
"NFL Films was created as "high def" highlights to keep the product in fron of fans between games."
Mr Kraft also says NFL is looking hard at ON (first) SCREEN social integration and live tweeters for each team next season!
Kimber Myers CMO Get Glue - "Incentives for users is primary focus, but moving toward more social engagement"
Jeremy Toeman CEO Dijit says they are only focused on dicovery. Says other apps need more than novelty and reward to engage. AGREE.
Somrat Niyogi from Miso says they have moved away from Check-in awards. Privacy being a key factor. "People don't want to share everything" Miso moving toward blog style sideshows and user created co-viewing content.
Brad Elders CMO of Viggle says "we are not an app, but a loyalty platform for TV consumption" GREAT QUOTE, terrible model. (ACR check-in rewards)
twitter was the 800lb gorilla in the room and every time is came up, you could sense the fear and respect from all of the panel.