via The Math of Revenue by Brian Sathianathan
If you take a minute and think about the acronym as with many other acronyms it is over-hyped. In my opinion social mobile local is so yesterday, local is a subset of data collected based on geo location. The more accurate technology trend is : Social, Mobile and Data.
The point I am trying to make is that startups can play successfully in the BIG data space with open source technologies and still build formidable platforms at relatively lower cost. That means every startup that is in the mobile or in the social space is also naturally participating in the data space [ even if data sales is not a part of their Business Model].