via AdAge by Thomas Pardee
"In baseball, both TV viewing and online viewing move together," he said. As Texas Rangers outfielder Josh Hamilton hit two, then three and ultimately four home runs in one game on Tuesday night, fans’ chatter in social media drew in more viewers. "As a player hits that third home run, fans are all over the place, chatting about it. I think it’s complimentary. As soon as something is happening, fans want to get to as many people as can." - Bob Bowman, CEO of MLB Advanced Media
Here is a great Fast Co. read on Mr Bowman as well: MLB Advanced Media’s Bob Bowman Is Playing Digital Hardball. And He’s Winning.