Last week, the Brooklyn Nets launched their brand identity, designed by JAY Z and featuring a striking black-and-white color scheme unique to American professional sports. You can read my breakdown for more info: Brooklyn, Wait No More.
Additionally, the team apparel debuted at the Atlantic Avenue Modell’s Sporting Goods with a press conference featuring team executives, Atlantic Yards developer Bruce Ratner, NBA Deputy Commissioner Adam Silver, Brooklyn Borough President Marty Markowitz and Modell’s CEO Mitchell Modell. More than 100 fans, led by Rob Gorman, lined up as early as 2:30 a.m. to score merch and earn a voucher for two tickets to the season opener at Barclays Center this Fall.