The new agency model might be brands doing agency work largely themselves, writes John Winsor, CEO of Victors & Spoils.
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
H&M’s real-time shop-able Super Bowl ad has put the t-commerce movement in the spotlight. But it won’t really take off until marketers up the game.
Tweets during big TV events are not growing as fast as Twitter might like.
The rush to real-time marketing often conflicts with legal requirements.
As part of Intelâs mission to be regarded as more than just a chip maker, the anthropologist Genevieve Bell leads a globe-trotting team that is trying to learn what people crave in their electronics.
Combine the largest American television audience in history with the greatest revolution in communications since the telephone and consider the power of the conversations that happen - millions of humans connecting in real-time at a singular Super Bowl party. When a company tries to turn that party into it’s own branded lottery, it clearly shows that many marketers still don’t understand the connection between TV and social media
People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season’s finale of “Pretty Little Liars”……
Without a culturally relevant conversation to hijack, marketers engaged in real-time marketing quickly talk to themselves.
How this year’s Super Bowl was a step backward for Real Time Marketing and Social TV.