What Marketers Need to Know About Vine, Instagram and Social Video Sharing
The big news from Microsoft this week isnt only about its new CEO Satya Nadella.
This set of rules should be posted with every Brand social manager live-tweeting the Super Bowl today.
In trying to get a handle on what second screen activity means to the traditional TV biz, producers first need to understand that “our audiences have audiences of their own.” That was the message f…
IntoNow â the second-screen app that Yahoo bought in the spring of 2011, just twelve weeks after its launch â is being shut down by its parent company. As..
It’s time for Social TV offerings to forget about check-ins and badges and focus on bringing context and curated conversations to the second screen.
MIAMI BEACH — A new survey of 19 TV producers and showrunners shows that there is excitement for opportunities provided by having viewers use a second screen while watching their favorite shows — but primarily as a tool to drive viewers back to the content on their TVs.
GetGlue is dead, long live tvtag? After getting bought late last year, the social TV pioneer just reemerged under a new name.
Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video, according to industry sources who met with the social network.