The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing Kennedy, timed to premier the week before the 50th anniversary of the assassination of JFK, Nat Geo wanted to make a big impact on Twitter to build excitement and drive viewership. Armed with Twitter-savvy celebrities [&]
The power of Social TV behavior applied to brand advocates.
Yesterday I wrote a post about “growth hacking” and why I thought it was wrong that people were hating on the term unnecessarily. It’s worth a quick read. My argument is pretty simple. If you’re a …
Mark Suster with some uncomfortable truths about the state of online marketing. Are you willing to wear the “Gray Hat”?
The Top Social TV Shows for 2013 Were…
Expect major players to keep investing in second-screen technology in 2014, as the consumer’s living room becomes a unified-screen experience.
Social media marketing firms are going to have to figure out new core competencies or they are going to go out of business.
“CMOs who fail to provide relevant, targeted messages are writing their own obituaries.”
DataSift has built a reputation as a provider of Twitter, Facebook and Tumblr firehoses — streams of unstructured data from those and dozens of other social..
I like what DataSift is doing in the wake of Bluefin Labs, Trendrr and Topsy recently being acquired.
Social TV is only getting more popular, but there are too many apps competing for social TV conversations and consolidation is helping to clean up the space.
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts, the flop of the first Vine web series, or a SnapChat boom and subsequent crash?