Brian Solis, principal analyst at Altimeter Group, says Instagram Video’s Cinema feature in particular, which stabilizes shaky video, will lead the way for that.
"With video, it takes more than filters," Solis told ABC News. "It takes realizing that to make everyday people look like incredible videographers or cinematographers, they needed something to solve video’s biggest barrier to watchability and shareability — giving users a digital tripod to dramatically improve the video experience."
Hirschman made his arguments without mathematical formulas or complex models. His subject was economics, but his spirit was literary. “The only way in which we can bring our creative resources fully into play,” he wrote, “is by misjudging the nature of the task, by presenting it to ourselves as more routine, simple, undemanding of genuine creativity than it will turn out to be.”
Twitter’s been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards highlights on the social platform.
Twitter And Viacom Announce Social TV Partnership
TV x Twitter data vizualization
You don’t need to be told how popular Vine is. You’ve probably seen the reports about Vine surpassing Instagram on Twitter. The rumor that Instagram will be adding some video-sharing features later…
Editor’s note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Why do some companies, products and services get more word of mouth than others? It’s not luck. There’s a science behind it.
“…It will be tweeted.”
Social media data can make TV ad buys more effective and efficient. ;