New Media and Social TV links, notes and posts. Curated by Jeff Schroer
via Fast Company by Andrew Razeghi
"While Tesla invented in isolation, Edison created out loud. He understood the value of a social network. And while Edison’s original patent application for the electric light bulb was rejected, he acquired and licensed technologies and attracted the best and brightest engineers to join him in the commercialization of his electrical lighting system.
This difference between innovating privately and innovating out loud is one of the most significant differentiators between successful innovators and those that fail. It largely explains the success of new venture accelerators, corporate new venture groups, and even academic researchers. Those with the most robust, engaged, and diverse social networks win. For example, I am a Limited Partner at the new venture accelerator Excelerate Labs in Chicago. Each summer summer, our ten portfolio companies are connected to and coached by over 150 mentors. Imagine not only the sparks of insight that are encouraged, but imagine the connections that are made. Success only happens to those who innovate out loud. Your idea is worthless if no one cares about it, but it’s worth even less if no one knows about it.”
Fantastic read. The Social Economy / Social Capital / Social Currency movement is beginning to gather steam.
via Thoughts on the Digital Video Space (2nd Screen Society) by Chuck Parker
Zombies, Brains and Tweets: The Neural Correlates of Social Media
Cool analytics on Social TV in real time - this is still rudimentary in (analytics terms) compared to what will come when the Social TV apps create better data sets themselves. Still too much noise included from twitter and other players.
How Social Currency Influences Behavior via Conversations Agent by Valeria Maltoni
via Facebook Studio by Philip Zigoris
via Broadband TV News
38% of US adult broadband* users currently participate in “social TV” activity at least a couple of times per year, according to new research from The Diffusion Group.
Smartphones are the most popular device for social TV engagement, twice as popular as tablets (used by 87% and 42% of STUs respectively). Only 13% of STUs use both smartphones and tablets for these activities. 56% of STUs are between the ages of 18 and 34.
Research identified two primary segments of Social TV Users: Talkers (those that only talk or chat about the programme they are viewing via instant messaging or social networks) and Engagers (those who not only talk but use so-called synching apps to interact directly with the TV show).
Talkers are disproportionately female with an average age of 37, while Engagers, are primarily male with an average age of 34. Engagers are three times more likely than Talkers to consider themselves early technology adopters. Engagers are significantly more likely than Talkers to make use of fee-based OTT services like Netflix.
Look for these numbers to double in the next 18 months. (hello iPad Mini)
via Lost Remote by Natan Edelsburg
Debate #3 did not reach social levels of Debates #1 and #2
- Presidential Debate #3 generated 8.0M social media comments across Twitter and Facebook profiles that are marked as public. Twitter accounted for 7.8M of the total and public Facebook accounted for 152K.
But still a major event in social TV
- At 8.0M social media comments, Presidential Debate #3 still breaks into the Top 10 Social TV Events of All Time, across all programming genres.
- Specifically, it ranks #7 all time. It’s ahead of the 2012 NBA Finals Game 5, the clinching game when LeBron James won his first NBA title (6.3M comments) and just behind The BET Awards 2012 (8.1M comments).
Debate #3 faced stiffer competition in social TV on its night of airing
- All three presidential debates commanded a dominating “share of commentary” during their respective nights of airing, but debate #3 faced the stiffest competition: it aired on the same night as Game 7 of the MLB NLCS as well as NFL Monday Night Football. Nevertheless,debate #3 accounted for 79% of all social TV commentary in prime time for Oct 22.
- Source for above Bluefin Labs
via Forbes by Michael Humphrey
TWiS w/ Chris Sacca part II.
Brilliant.
