via Lost Remote by Natan Edelsburg
Debate #3 did not reach social levels of Debates #1 and #2
- Presidential Debate #3 generated 8.0M social media comments across Twitter and Facebook profiles that are marked as public. Twitter accounted for 7.8M of the total and public Facebook accounted for 152K.
But still a major event in social TV
- At 8.0M social media comments, Presidential Debate #3 still breaks into the Top 10 Social TV Events of All Time, across all programming genres.
- Specifically, it ranks #7 all time. It’s ahead of the 2012 NBA Finals Game 5, the clinching game when LeBron James won his first NBA title (6.3M comments) and just behind The BET Awards 2012 (8.1M comments).
Debate #3 faced stiffer competition in social TV on its night of airing
- All three presidential debates commanded a dominating “share of commentary” during their respective nights of airing, but debate #3 faced the stiffest competition: it aired on the same night as Game 7 of the MLB NLCS as well as NFL Monday Night Football. Nevertheless,debate #3 accounted for 79% of all social TV commentary in prime time for Oct 22.
- Source for above Bluefin Labs