Lost Remote is my spot for news in this sector. Dudes are on it.
Lost Remote: How has Zap2it been getting sponsors/advertisers excited about social? What are some examples?
Rebecca Baldwin: (Zap2it)Our observation is that there’s already a high level of excitement among advertisers over social. That said, Zap2it’s Ad Sales team has been getting our endemic tune-in clients even more excited by staying on top of developments in the fast-moving space and sharing what we think is the most useful and relevant information to them. Things like Nielsen’s study correlating an increase in social media buzz volume to an increase in show ratings. Our philosophy is that if we can be collaborative and act as a great marketing partner, we provide more value. This is what will ultimately help us become the “must-buy” TV site for marketers that need to drive program viewership.
Specifically, we’ve done a good job creating new opportunities for our advertisers connected to social-oriented product enhancements. For example, before we unveiled SocialGuide modules on Zap2it, we were in conversation with an advertiser that needed to align with social media conversations around shows. This led us create a brand new sponsorship of the “Most Social TV Now” list featured on our home page. This module powered by SocialGuide data summarizes the shows people are buzzing about most in real-time on Twitter. By helping the advertiser present the content to Zap2it’s audience of TV fanatics, we helped them build an association with social TV buzz. And help get their programming into the conversation along the way.