via Blog Maverick by Mark Cuban
“From a brands perspective not having to try to fall within the parameters of the algorithm (Edgerank) allows us to post fun things, tidbits, information, anything knowing that there is at least a chance those who have a connection with us can see it and knowing that we won’t reduce our chances of the algorithm showing our post.
We should know better than an algorithm what those who like us actually like. It may well be that it’s a passive relationship. Maybe they just want to see the scores at the end of every quarter in a Mavs game ? Maybe they want to know what show is playing right now on AXS TV ? No one expects them to like, comment or share any of this. It’s just an information source. And can i just say that its really weird when Mavs end of quarter scores show up out of order. Thats how smart the algorithm is.” - MC