via ArtInfo and Benjamin Sutton
MTV is going back to its roots. No, not by actually showing music videos: Today it announced that it will be reviving its beloved ’80s series of short video interludes created by the emerging art stars of the day, “Art Breaks.” The short video-art bites typically last 30 seconds, and are set to be shown between commercials and regular programing. Artists whose work will be featured between more typical MTV fare like “16 and Pregnant” and “Jersey Shore” include Mickalene Thomas, Rashaad Newsome, and Tala Madani.
Funny that I had mentioned to some of my Viacom peoples to dig up Andy Warhol’s MTV show “15 Minutes” about four months ago. Good for MTV.