via Ad Age by Simon Dumenco
Today, TVGuide.com and USA Network are formally announcing that USA’sCharacter Chatter platform, which until now has had its exclusive home on usanetwork.com and USA’s family of mobile/social apps and sites, will now also live on TVGuide.com. Chatter is essentially a social-TV portal that allows fans of USA shows like “Suits” and “Burn Notice” to find and join the social-media conversation surrounding those shows (users can sign on with their Twitter or Facebook logins and easily cross-post); on TVGuide.com, it will be co-branded.