via SF Examiner by Mark Albertson
The power and influence of Twitter has dominated conversations at NAB this week. At the NewTek discussion, MTV’s Jeff Jacobs described how his company now requires that pitches by producers seeking to offer new shows to his channel must also include a social media plan for promoting their programs. And when a new show launches, Twitter provides Jacobs and other TV executives with an almost instantaneous read on how well it is being received by its younger audience.