yep.
far from being in competition, television plus social media is a match made in heaven. In fact, television has always been social. We implicitly understood the phrase ‘water-cooler television’ before we even knew what a water cooler actually was.
Real social TV will be about the viewers participating and sharing in a much more direct and less hierarchical way. App-based products such as Zeebox, enabling social media around TV content rather than within it, is the way forward and early signs are encouraging. But, although TV content is going social, there are few signs - on screen at least - that it is getting social.