Really like what Tom has to say here: (from part 2)
"The closer we get to screwing with the stuff at the core of what makes TV work — lean-back, relax, and let yourself be entertained — the more carefully we should tread.
It’s easy to criticize TV for being mindless entertainment. But sometimes that’s exactly what people crave most: escape. I think for social TV to succeed, it has to make it easier to escape – not harder.”