via Lost Remote by Cory Bergman
At ESPN’s upfront presentation today, the sports network announced a strategic relationship with Twitter to co-produce unique social experiences around larger sports events. Advertisers will be able to buy into both ESPN’s properties and the Twitter components in a single integrated buy: the first time Twitter has cut such a deal with a network around major events.
This is absolutely HUGE, but nobody else with skin in the Social TV game will admit it to you. Twitter has been the core of contemporary Social TV since the beginning and just took a step towards a strangle-hold on sports.