via The Vancouver Sun
If you were blown away by the Super Bowl this year, you ain’t seen nothing yet. The Summer Games will revolutionize live sporting events as we know them.
London 2012 is being heralded as the first truly social Olympic Games in history. There has been a fundamental shift since Vancouver four years ago.
Mass adoption of social media, the emergence of social tv “second screen experience” and recent International Olympic Committee policy changes for athletes using social media mean that the conversation will be bigger than ever before.
A SXSW panel on this topic included Samsung digital strategist Matthew Moller, Get Glue founder Alex Iskold, whatstrending.com host Shira Lazar and a representative from the US Olympic Committee.New IOC rules essentially mean that, provided they don’t engage in “play by play” of sporting events and are careful with product endorsements, athletes will be able to Tweet, blog and Facebook post their experiences