via Forbes by Anthony Wing Kosner
Some good takeaways in this piece, but I disagree here…
"Many of the ideas that have bubbled up for TV apps assume that viewers want to be “social” while they are watching, tweeting, posting to Facebook, watching what their “friends” are watching. For teenagers who text at the Thanksgiving table, this is probably a good guess, but I think it undersells what is really valuable about social media, what app-enabled TV can do and what most viewers most want.”
The idea that only “teenagers who text at thanksgiving” are the only users that want to be “social” during shows, drastically underestimates how many user are texting and “live tweeting” during shows and events right now, much less the overall exploding behavior. This behavior, when consolidated in one place, would organically provide the exact “discovery” most discussed amongst Social TV folks. If users are cleanly presented what their friends and worthy tastemakers are viewing, their viewing choices can be shaped in a meaningful way.