via The Harbus and Catherine Leary Tomezsko
Darabi recommends beta testing everything, even if it means exploring apps and products that don’t seem to directly relate to your brand. This will keep you in tune with the innovations in the tech community and give you ideas about how you could apply new technology to your own organization. “Spend thirty minutes a day with newer platforms. Especially the ones that are scaling so rapidly that you hear about them constantly.”
When advising about best practices, Darabi recommends using your content as your marketing. She also recommends capitalizing on timely events, from holidays to the Oscars, always taking advantage of the events you can foresee in order to anticipate the wants and needs of your customers. It is also essential to be authentic and “rapidily changing and iterating to address customer concerns, be it positive or negative.” And lastly “when you’re thinking about reaching an audience you have to be thinking about where you’re directing them.”
And for entrepreneurs she advised, “Starting a business is hard, there is no shortage of resources to help you, but you can’t do it unless you do it. To be an entrepreneur means to invite failure as it means to invite success. Don’t be afraid of anything.”