via TV Guide and Lindsay Silberman
The entire interview is worthy of a read but this struck me particularly.
TV Guide:So it will be the survival of the fittest…
Proulx: It’s not feasible to think that everyone is going to use all these apps. The users are going to have to make a choice, and that’s how the consolidation is going to happen that we predicted. Twitter is the simplest, and to me, the most rewarding way of being part of that shared co-viewing experience around social media. But I don’t think the second-screen apps will go away; they’ll just continue to get better and become something that will reach more of a mass audience.