via TV Watch by Wayne Friedman
Seemingly everyone wants to get a foothold in social media, believing it is the next entertainment or marketing platform for all things television.
Now comes warning of a collapse, or at least a consolidation of players.
If there is a paring down, you would have to believe TV networks may want to control some of the better-funded social media operations, so that they’ll work more seamlessly with their traditional TV operations and media-selling platforms.