via AdAge by Simon Dumenco
In the last installment of this charticle, we noted that the social-TV phenomenon — where TV and social media intersect — just keeps growing and growing. Our editorial partner Trendrr, for example, announced at Ad Age’s Social Engagement/Social TV Conference that social activity surrounding broadcast prime-time in April had topped its level a year earlier by 194%.
Great snapshot of the continuing explosion occurring in Social TV behavior.