via Ad Age by Jason Del Rey
Competing in Ad Age’s second “Brand Hack,” Mr. Zises unveiled an idea for a mobile app, “Buds by Budweiser,” to help people find friends interested in hanging out that night, find local bars that carry Budweiser beers, and then check in on Foursquare to alert other friends to their whereabouts, which would earn them a free beer or some other type of discount.