via On The Edge of Digital Culture by Anne-Marie Roussel
My take: Social Media is the secret sauce that is going to generate new revenue streams into the TV industry. At the same time, it will accelerate the consolidation that has already started in this market, which has too many small players. As larger players such as studios, networks, TV platform providers, device manufacturers, and the like, become more aware of the potential of Social TV to engage further with consumers and grow revenue, they will acquire the innovation from the outside that will help them do that quickly. - A-M R.