“Social media can significantly boost the time viewers spend watching TV, according to a new study from iModerate Research Technologies. 58% of “heavy engagers,” or those consumers who share on social networks the thoughts related to what they are watching at least 10 times a week, report watching more live TV. Adam Rossow, VP/Marketing, iModerate, said, “The respondents in this study consistently remarked that it makes TV more fun.” In addition, Rossow said that a growing number of viewers enjoy social interaction and frequently add shows to their lineup because of social conversations. “This adds up to more time spent on social networks and more hours watching television,” he said. iModerate also found three types of consumers who regularly engage in social TV experiences. They are:
”The Sports Nut”: 25-54 year-old males who use social platforms to comment on games, debate, talk trash, etc.
”The Extrovert”: 18-34 year-old males who have a lot of real-life and online friends.
”The Girlfriend”: 25-44 year-old females who primarily use social TV to discuss the dramas and reality TV shows that are important to them, which is akin to a “girls’ night out” experience, according to the study.
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