via Lost Remote
“We spent a lot of time meeting with networks and listening to them about how they value their social audience,” founder Sean Casey told us in an email interview. He said they came away with two big takeaways. First, social has value across departments at networks, so SGI was designed to work across research, digital, marketing, social media and production groups. “Second, the value of social is not in measurement alone,” he said. “Networks also want to identify and engage with their social audience. SocialGuide Intelligence was built to surface the most active and influential fans for any program or network, and allows our clients to use Twitter to engage directly with that audience.”
I really like what Sean and Social Guide have been working toward and they have one of the best apps in the market.