Soraya Darabi is a hero of mine.
"It’s no surprise that women use Pinterest more than men," says Soraya Darabi, a New York-based digital brand strategist and co-founder ofFoodspotting.com. “It has a very feminine script and interface, and the scheme is pink.” Social media platforms are generally built for all, she says, but “how they’re built — what the user interface looks like, and what the community feels like,” plays a tremendous role on how — and who — ultimately uses them.