PRESS RELEASE via Market Watch
Beginning with the Opening Ceremony on July 27 through the Closing Ceremony on August 12, viewers will be able to use the Shazam App anytime during the broadcast on NBCU’s channels to interact with the coverage, enabling them to:
— Download the NBC Olympics apps
— Keep up with the schedule of events
— Learn more about the athletes through competitor bios, news and photos
— Get up-to-the-minute results on all events
— Keep track of the medal count
— Participate in interactive viewer polls
— Check in and participate in the discussion on social media
"Download the NBC Olympics apps"? As in plural? How many apps will we have to use to interact with all the programming? Just asking.