via Lost Remote and Cory Bergman
What’s fascinating about this deal is the exclusivity provision, which is unusual for social TV efforts desperate for scale. But the UK second screen startup Zeebox adds a unique dimension here. Shazam says over 10 million people in the UK have downloaded the Shazam app, while last month Zeebox reported 250,000 downloads and growing fast — at one point, 15,000 new downloads an hour. As we reported earlier this year, Zeebox partnered with Sky TV, which has since been running on-air promos for the Zeebox app. And Zeebox has a click-to-buy feature tied on on-screen commercials.
The other big takeaway here is that under the deal, ITV’s sales team offers “shazamable features” as an add on to it’s Ad buyers. Meaning, Shazam is monetizing in the UK with little or no sales force.