via All Things D and Liz Gannes
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Myth of the Early Adopter
If there’s one thing people know about Pinterest being different from other Internet start-ups, it’s the site’s success with women and homemakers.
But Silbermann has a more nuanced view of so-called “early adopters.” A decade ago, an early adopter was likely someone with a fast, expensive home Internet connection and a smartphone. But those luxuries are not just reserved for the techie elite anymore.
“Now, everyone that I grew up with in Iowa has Facebook; they often have an iPhone or Android phone; so, to me, it makes sense that people would find these services,” Silbermann said.