via Ad Age by Jack Neff
"He argued for a fundamental reworking of mind-numbingly complex creative briefs, an end to slavish reliance on copy-test scores and empowering marketing executives to take risks and say yes to big ideas they know in their guts will work. All of this, it’s worth noting, came in a relaxed style and with remarkable comedic timing that included a masterfully executed double entendre between wiping posteriors and kitchen counters. This from a career P&G executive who started in finance."
Great read.