About The Dawn of Companion TV:
The advent of social TV and the “second screen” is one the hottest topics enveloping the TV industry right now. Between check-ins, content and conversations…
How can TV programmers (and their advertisers) more deeply engage viewing audiences via their iPads, laptops and mobile devices as they watch their favorite shows?
What data emerges that offers deeper insights into viewing habits and preferences.
This session will explore and showcase the phenomenon of companion TV from the diverse perspectives of a handful of those leading the charge including senior executives from Bluefin Labs, Bravo (NBC Universal), Get Glue, HBO & Cinemax and Umami TV.