via VatorNews
The London-based MyThings specializes in creating personalized ads in real time for each viewer on a per-impression basis. The current round of financing will help myThings’ continue growth across Europe and its expansion to new markets. The total funding to date for MyThings is $22 million.
This investment in MyThings is the first distribution of the $400 million-plus fundfrom mobile operator Orange, ad giant Publicis and Iris Capital Management.