The ABC station in Los Angeles, KABC has partnered with Trendrr to power “the pulse of Oscar buzz” in its red carpet coverage this Sunday. KABC will showcase the 20 most talked about topics in social media in its “On the Red Carpet” show, both on-air and online.
During the show, KABC correspondent Tina Malave and style expert Lawrence Zarian will draw from Trendrr’s real-time analysis in a segment called, “Red Hot Right Now.” Viewers can access the same leaderboard online— sponsored by Blackberry — and clicking a trending topic will show the social conversation behind it.