In honor of Valentine’s Day, here is iVillage’s Social Space, which was sponsored by and produced at the behest of Diet Pepsi. The social tool was created by the website to build a central hub for Diet Pepsi’s and iVillage’s social media feeds, covering Facebook, Twitter, YouTube, Pinterest, Tout and (Sahil ‘s personal favorite) Instagram. The page is tagged specifically for Valentine’s Day and looks to serve as a “social hangout,” constantly being updated with new content from the aforementioned social media channels throughout the day. While it’s presently being used to give a digital boost to Diet Pepsi’s sponsorship of iVillage’s Valentine’s Day section, the Social Space does seem to open up interesting opportunities for other brands and potential sponsors down the road. 

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