via Huffington Post Business, by Jure Klepic
Harvard Business Review interviewed 2100 organizations for a white paper entitled, “The New Conversation: Taking Social Media from Talk to Action.” Some of their astonishing findings include:
Those who use it see social media as a one-way channel to promote their activity; they aren’t capitalizing on the ability to engage consumers and find insights that could affect their bottom line.
- Only 7 percent have integrated social media into their marketing activities!
- After five years, 61 percent still believe they have a significant learning curve to overcome.
- 29 percent felt it was difficult to see the benefit of social media for their business purposes.
A full 11 percent responded that the use of social media for their business purposes was only a “passing fad!” Why yes, and the automobile is only a passing fad, too! The reason behind these dismal results is that these corporations are taking their marketing cues from CEOs who aren’t even social themselves.
Yes.