Brands and organizations are just learning how to navigate the social experience from a strategic point of view. As far as SocialTV goes, we’re seeing sports and entertainment companies quickly realizing they need to change strategy and think of TV as new media. “Digital” and “TV” have merged in the ecosystem. People are now watching more TV than ever. And because of social media, they’re more engaged in what they watch, taking to Twitter and Facebook with reactions in real-time. All this social TV engagement will not only help grow ad revenue, it will drive participation in social commerce as well.