Great read from Tumblr’s new storyboard.
How Recappers Re-Invented TV Culture
“I hated tonight’s episode of Mad Men, but I’ll probably read something on the Internet tomorrow that will change my mind.”
So IM’d my girlfriend, and she’s not alone. Over the last decade — but especially its latter half — entertainment sites hired scores of writers tasked with the seemingly enviable responsibility of watching TV and writing about it online. TV criticism at a micro, episodic level has exploded, with content ranging from utilitarian descriptions designed to fill in those who missed last night’s episode to fanciful diversions into absurd fan-fiction and searing cultural criticism. We call it “recapping,” and it’s one of the most culturally potent forms of art criticism of our time.