via Venture Beat by Jennifer Van Grove
Until now, GetGlue has been largely focused on encouraging TV fanatics to check in to what they’re watching and share the experience with friends. The New York-based startup has struggled to find an audience interested its programming, despite attracting $12 million in support from top-notch investors at the start of the year. The service currently has just 3 million users.
The GetGlue HD application for iPad, five months in the making, seeks to make the experience far more compelling for the average person by tapping into the treasure trove of entertainment data the startup has collected in the past two years.
This amazing data set of 500 million points, by definition, was created by motivating users to “check-in” for a novelty sticker. Is this the information users want to build their TV recommendations from?