via Lost Remote and Natan Edelsburg
Social TV analysis:
1. UTA’s social TV expertise means we’ll be seeing more partnerships – This seems like a very smart move for Foursquare. Eric Kuhn, who heads up social for UTA, is extremely well know in the social TV industry. He has over 11,000 followers on Twitter and has previously worked at CNN, the NBA and CBS. Kuhn’s boss, Brent Weinstein who heads up digital for UTA, has built an entire social media practice that’s pushing the boundaries on how Hollywood can interact with social platforms.
2. We will start to see more of Foursquare on TV – So far, one of the major moments that Foursquare has been on TV was one investor Ashton Kutcher plugged them through a decal on his laptop. The same way it’s extremely common to hear a plug on TV to like on Facebook or follow on Twitter, Foursquare might look for creative ways to enter vernacular on TV in the appropriate places.
3. TV commercials could benefit from Foursquare call-to-actions – Foursquare could definitely benefit from Shazam-type commercial integrations where a restaurant, travel destination, car dealership, electronic store, or anything with a physical location can tell consumers to check in on Foursquare for a deal, or check out the brand’s page for a curated Foursquare list.
Natan is on it as usual.